Welcome to The Clout Podcast! In this episode, we uncover how Ryan Serhant went from being a struggling actor to building the most-followed real estate brand in the world. Learn the strategies he used to create a powerful personal brand, dominate content creation, and scale his business to new heights. Timestamps for Quick Navigation0:00 – Intro: Why Ryan Serhant’s Branding Mastery Matters3:15 – The Journey: From Actor to NYC’s Top Real Estate Mogul8:20 – Personal Branding 101: Lessons from Ryan’s Success14:35 – Authenticity in Branding: How Being Real Wins Fans20:00 – Behind the Content Machine: Ryan’s Creative Team Secrets26:45 – Scalable Systems: Working Smarter, Not Harder33:30 – Two Types of Marketing: Selling Yourself vs. Selling Listings37:50 – Final Thoughts: Key Takeaways from Ryan Serhant’s Playbook🔑 What You’ll Learn in This Episode:How Ryan Built His Brand from ScratchLeveraging authenticity and storytelling to connect with audiences.Why sharing behind-the-scenes moments boosts engagement.The Secrets of Consistent Content CreationHow Ryan uses YouTube, Instagram, and TikTok to grow his influence.The importance of having a dedicated team for scalability.Building Systems for Long-Term SuccessHow Ryan runs his business like a well-oiled machine.Lessons in collaboration and delegation that you can apply to your business.Inspiration for Entrepreneurs & RealtorsWhy content creation is the modern handshake in networking.How to create a personal brand that resonates with your audience.Quotes to Remember:“Your personal brand is the gateway to your success.”“Authenticity is what turns followers into fans.”“Relentless content creation is the secret to staying top of mind.” Key Takeaways from the Episode:Authenticity Is Key: Show the good, the bad, and the hustle.Consistency Matters: Create content relentlessly and show up daily.Build a Scalable System: Delegate tasks to a team and free up time to focus on growth.

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