Eric Wright on Challenges of Enterprise Software Sales

23/03/2019 42 min
Eric Wright on Challenges of Enterprise Software Sales

Listen "Eric Wright on Challenges of Enterprise Software Sales"

Episode Synopsis

Joining us this week is Eric Wright, Technology Evangelist, Turbonomic.

Highlights:
• Discoposse Podcast
• Discussion on Luke Kaines Article
• Open Source Impact on IT Ops and Purchasing
• Money Drives Operational Alignment
• Sales as Organizational Improvements

Time Stamp
• 0 min 6 sec: Introduction of Guest
• 1 min 19 sec: Discoposse Podcast
o History of Podcast
o Canada – Brewers Retail
• 6 min 07 sec: Luke Kaines Article, My Losing Battle with Enterprise Sales
o Like Watching a Netflix Story Heading to an Unexpected Ending
o Starts with Hard Lessons Learned – how not to do things
 Who are you building the product for? User or Purchaser
 Still early in our industry on how to build a product that doesn’t require enterprise sales
o When is sales enterprise? How to define that?
o You succeed on your ability to manage relationships of warring departments at the prospect’s company; it’s not the product that you are selling
• 13 min 16 sec: Examples of Politics impacting sales
o RackN and Internal Champions
o Open Source allows customers to bypass their sales departments: dangers of this happening
o Tour de France of IT Operations
o Justify the cost of the product vs. value or the product
• 21 min 05 sec: People take things seriously when money is being spent
o Free consulting never gets used
o Open source has less perceived value since its free but it’s not really free
o Personal investment vs team investment in solution
 Disagreements add value to organizations
 Silos vs Cross-Silo Communications
• 31 min 08 sec: How sell product communicating value to multiple groups via internal champions
o Having to use software purchased already to get value
o Have to pay for software, even free software
 Even open source software has commercial support that cost money
o Always about building a team and communication
• 40 min 25 sec: Wrap-Up