Ben and Ryan Show Episode 3
In this episode, your hosts Ben Nadel and Ryan Brown just riff about whatever comes to their minds. Topics and tangents include disaster recovery beyond IT, scaling cloud servers, and strategies around email and video marketing.

Disaster Recovery - just for IT teams
• Staff in different locations
• Keeping local staff online
• Contingency plan for who to take over functions
• iPhone satellite calling works

Options for Disaster Recovery in the cloud
• 2 systems always on - expensive
• Backups located offsite with acceptable RPO and RTO
• Make sure you test your plan so it is not just hoping it works

Managed Hosting
• How do we upgrade our infrastructure for customers
• xByte Cloud started with very high-end infrastructure - NVMe SSDs
• Can upgrade as you go and have a hybrid cluster - downside is sometimes you are faster based on where your app resides
• Can have a second more performant cluster - downside is people have to migrate to use it

Deploying dev code in the cloud
• How do we handle it
• What did Ben do in the past

Scaling in the cloud
• Autoscaling - best for AWS/Azure
• Adding new cloud servers - anyone can do because each is just a VM

Marketing
• Emails - in B2B more about staying in front of people than content
• Give away something memorable - lesson from Nolan Erk
• Can you reuse content
• What is our content strategy - long form, shorter form, and shorts/reels
• How do we generate shorts

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