In this episode of the Climbing Gym Growth Podcast, I talk with Jonathan Brandt of Shift Climbing about how they’ve built a growth-oriented gym culture and how their competitive advantage is based on the concept of Enlightened Hospitality._Show Notes:00:00 – Jonathan’s path from climber to gym founder02:00 – Launching Shift Climbing & early challenges05:00 – Using content to build brand & buzz10:00 – Lessons from opening week17:00 – Hiring through culture-first systems23:00 – Enlightened hospitality in action28:00 – Building a growth-oriented team33:00 – Authentic sales & member connection39:00 – Circuits, education, and community47:00 – Redefining success at Shift Climbing_Watch on YouTube: https://www.youtube.com/@climbinggymgrowthFollow on Instagram: https://www.instagram.com/climbinggymgrowthCheck us out at: https://climbinggymgrowth.com/

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