ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 13: The Clients Perspective - Expanding from the UK to the US market"
Episode Synopsis
On today's episode of Client Success Matters podcast I have with me Carla Leighton, Senior Marketing Manager, Fujitsu who moved over to Texas, USA at the beginning of this year.
Carla shares her insights on transitioning from the UK to the US market, highlighting key differences and strategies in global marketing and delves into the cultural and business differences between the two, providing valuable perspectives on how these differences impact marketing strategies and customer engagement.
Carla also shares her insights into what she looks for in an agency... no shock to hear that the first thing she said was ...'I'm looking for expertise and value add...'
Follow me on LinkedIn for more insights on enabling client success.
Carla shares her insights on transitioning from the UK to the US market, highlighting key differences and strategies in global marketing and delves into the cultural and business differences between the two, providing valuable perspectives on how these differences impact marketing strategies and customer engagement.
Carla also shares her insights into what she looks for in an agency... no shock to hear that the first thing she said was ...'I'm looking for expertise and value add...'
Follow me on LinkedIn for more insights on enabling client success.
More episodes of the podcast Client Success Matters
Episode 23: Are Awards Worth It?
14/09/2025
Episode 21: Beyond the Bonus
02/07/2025
Episode 20: Tracking Time, Driving Growth
21/05/2025
Episode 18: Making Procurement Your Ally!
11/02/2025
Episode 14: Mastering the Creative Brief
19/09/2024
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