In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today.    Today, I want to talk about why old is not a selling point.   As part of my Recipe for SEO success course, I do a lot of Unique Selling Proposition reviews. And for those of you who don’t know what a USP is, it’s a short statement that summarises: Who you are What you do Who you do it for And why you do it better than anyone else.   And time after time I see phrasing in these USPs that relates to age.   As in the age of the business. Examples include: Over 60 years ago  Combined experience of 72 years Since 1996 Established in 1842   Yuck! And I get it. AGE feels like it should be a positive. Being the original surely counts for something right? The pioneer? Having experience surely counts for something right? You’ve been there, done that, not like these young upstarts.   But in a world that is obsessed with Newness, I’m just not sure Oldness cuts it anymore.   Let’s break them down.   Freebies Free webinar: Your first month as a copywriter Free rates guide Membership: Join waitlist now

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