In these short snappy episodes, I want to give you smart little Toon tips on how to hone your copywriting skills. Improve your copywriting business with straightforward doable advice that you can implement today.  Today I want to talk to you about trading FOMO for JOGI.  I’ve been digging into LinkedIn, and recently I got a question about FOMO and false scarcity.   “I’m currently writing up a LinkedIn post aimed at helping marketers discover better ways to use FOMO in their copywriting. Consumers are more educated than ever these days, and copy like this just isn’t going to be believed anymore: ‘Sale ends soon!’ - you said that last month. ‘Limited time offer’ - limited to what? ‘Exclusive opportunity’ - bull. I consider you one of the best copywriters in Australia and would love to hear your opinion on this. Maybe people should be more specific? Use more relatable language? I’m not really sure, but I’m no copywriter. So, I’m wondering, what tips would you give people looking to make their FOMO type of messaging stand out?”   Tune in for my thoughts on false scarcity, endless sales, and JOGI (the joy of getting in).  Freebies Free webinar: Your first month as a copywriter Free rates guide   Membership: Join waitlist now

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