Episode Synopsis "Episode 6: Does Strategy Matter in a Pandemic?"

As COVID continues to impact how we live our lives and run our businesses, many businesses are in crisis mode. As I work with business leaders on the decisions that they face, sometimes the question comes up — given our urgent issues, does strategy even matter right now? In this episode we compare how two different companies, Sprint and T-Mobile, both in crisis in 2008, responded. One said "we don't need a strategy - our strategy is survival" and the other used the crisis to refine their strategic framework which they then used in making hard decisions. How do you think that turned out?

Listen "Episode 6: Does Strategy Matter in a Pandemic?"

More episodes of the podcast ClearPurpose

• Episode 10: Disrupting an Industry
• Episode 9: Koalie
• Episode 8: Hopr
• Episode 7: CaringBand
• Episode 6: Does Strategy Matter in a Pandemic?
• Episode 5: Data vs. Information vs. Knowledge vs. Wisdom
• Episode 4: What is a Strategic Catalyst?
• Episode 3: What Does SDG Stand For?
• Episode 2: What is Stragedy?
• Episode 1: What is Strategy?