Our Season 3 finale features Meredith Falvo, Gazelle Global Research Services' Director of Business Development. With over 23 years in qualitative research, she's not just an expert but also a mom, passionate baker, and seasoned entrepreneur. Her expertise spans from focus groups to global sampling, field management, and data collection. Meredith excels in nurturing client relationships and assembling effective teams. In this episode, we delve into:Understanding the essence of qualitative research in uncovering customer insightsExploring diverse qualitative research methodsHow a survey design will affect your data The synergy between qualitative and quantitative dataDissecting quantitative research and its role in data-driven decisionsAssessing the strengths and limitations of quantitative data in client research projectsHarnessing the combined power of both data typesThank you for listening to our podcast week after week! If you continue to like what you hear, follow us on social media for the latest episodes and our fantastic content we post weekly! FacebookTwitterLinkedIn

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