Anastasia Soare is known as the Queen of Brows, and for good reason. Founder and CEO of Anastasia Beverly Hills – one of the most acclaimed brands in the beauty industry – Anastasia immigrated to the United States from Romania in 1989 and began working as an esthetician in Beverly Hills. One year later, she developed and introduced her groundbreaking Golden Ratio® eyebrow shaping method and rapidly amassed a dedicated clientele, which led to the opening of her first salon in 1997 and the birth of the Anastasia Beverly Hills brand. With Anastasia at the helm, Anastasia Beverly Hills is now a globally recognized beauty brand valued at three billion dollars. In this episode we talk about the story behind her first salon, how she developed the Golden Ratio® technique, and how the most important thing you can do is believe in yourself. Don’t miss this interview where we discuss:Anastasia’s childhood in Romania, her mother’s entrepreneurial spirit, and what her mother taught her about businessHer experience immigrating to America, the difficulties she faced not knowing English, and the story behind how she got her start as an esthetician Anastasia's “Oscar moment” when she was first featured on The Oprah Winfrey Show, and how she harnessed the skyrocketing success of the Anastasia Beverly Hills brandHow Anastasia grew ABH before social media, why she adopted social media as a marketing tool in its early days, and what she’s learned about building brand presence onlineWhere she plans to take the company next, and how she hopes to inspire others by sharing her storyFind Anastasia Soare:www.anastasiabeverlyhills.comIG: @anastasiasoareFacebook: Anastasia SoareLinkedIn: Anastasia SoareFollow Lydia:www.lydiafenet.comIG: @lydiafenetLinkedIn: Lydia FenetQuestions or comments, we'd love to hear from you...send us a text!Record a question here so we can answer it on the next episode of Claim Your Confidence.To stay up to date with Claim Your Confidence and get all the behind-the-scenes content, follow us on Instagram and on YouTube.If you enjoyed this episode, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts.Recorded at The Newsstand Studios at Rockefeller Center.Thank you for listening.

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