In this episode we explore how rural businesses can tap into the staycation trend.  As foreign travel this summer remains uncertain, the demand for domestic day trips and staycations is rising. With creativity and flexibility in mind can businesses capitalise on this opportunity? Will the trend and pent-up demand continue?  Charles Trotman, CLA Senior Rural Business and Economics Adviser, discusses how businesses can prepare for the coming season, what other diversified activities could become popular, and the importance of gauging the market properly.  We are also joined by Robyn Isherwood, owner of the luxury events company RJI Consultancy and founder of the UK's first-ever social distancing festival at Gisburne Park Estate. Robyn shares with us how the festival came into being and gives advice for businesses that are interested in diversifying.  To find out more about Gisburne Park please visit: www.gisburneparkestate.co.uk Hosted on Acast. See acast.com/privacy for more information.

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