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Listen "Making User Innovation the Norm"
Episode Synopsis
Guest 1: James Euchner
Title: Vice President Global Innovation, Goodyear Tire & Rubber Company
Guest 2: Professor Eric von Hippel, Ph.D.
Title: T. Wilson Professor of Innovation Management at the MIT Sloan School of Management; also Professor of Engineering Systems at MIT
What if our organization's users had the ability to innovate products, services, customer touch points, customer satisfaction and processes with minimal cost, risk and hand-holding from upper management? Is it possible? To some extent it's already been done, but it's arguably happened by accident. What kind of framework or platform would we need to provide our employees with this autonomous capability to go about their workday? What combination of people, processes and governance would be required such that this ability to innovate from the bottom-up becomes a sustainable norm and not an exception?
Title: Vice President Global Innovation, Goodyear Tire & Rubber Company
Guest 2: Professor Eric von Hippel, Ph.D.
Title: T. Wilson Professor of Innovation Management at the MIT Sloan School of Management; also Professor of Engineering Systems at MIT
What if our organization's users had the ability to innovate products, services, customer touch points, customer satisfaction and processes with minimal cost, risk and hand-holding from upper management? Is it possible? To some extent it's already been done, but it's arguably happened by accident. What kind of framework or platform would we need to provide our employees with this autonomous capability to go about their workday? What combination of people, processes and governance would be required such that this ability to innovate from the bottom-up becomes a sustainable norm and not an exception?
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