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Listen "How to Make Predictive Analytics Effective"
Episode Synopsis
Guest 1: Eric Siegel
Title : Founder, Predictive Analytics World, Author, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Guest 2: Jack Levis
Title : Senior Director of Process Management, UPS
Predictive Analytics has been used for some time in exploiting patterns among data, and Big Data has now removed the limits on what can be analyzed. But there’s a difference between prediction and persuasion. If Predictive Analytics can’t lead to something actionable on a business level, what good are they? So how can we define what makes Predictive Analytics effective, persuasive to business leaders and capable of helping business achieve a positive ROI?
Title : Founder, Predictive Analytics World, Author, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Guest 2: Jack Levis
Title : Senior Director of Process Management, UPS
Predictive Analytics has been used for some time in exploiting patterns among data, and Big Data has now removed the limits on what can be analyzed. But there’s a difference between prediction and persuasion. If Predictive Analytics can’t lead to something actionable on a business level, what good are they? So how can we define what makes Predictive Analytics effective, persuasive to business leaders and capable of helping business achieve a positive ROI?
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