Episode Synopsis "The Website Content Episode"

WIIFM? These five letters represent the most powerful filter that every piece of copy for your organization must be passed through. When you have this concept of WIIFM at the forefront of your mind your writing becomes more compelling and your call to action becomes more effective. So what does WIIFM stand for? "What’s In It For Me?” And that is the question your readers, viewers, congregation members, visitors are asking themselves when they interact with your church. In The Website Content Episode, Mike Kim takes us through the mental shift that we all must make. We must move from writing for ourselves to writing for others.

Listen "The Website Content Episode"

More episodes of the podcast Church Marketing Podcast

• The Email Marketing for Churches Episode
• The Sunday Bulletin Episode
• The Social Media Mistakes Episode
• The How We Do It Episode
• The Communication Episode
• The Periscope Episode
• The Communication Schedule Episode
• The Website Content Episode
• The Live and Online Episode
• The Leadership & Volunteer Episode
• CertLab '15 Instructor Hangout
• The Communicating with Pastors Episode
• The Awesome Communicator Episode 2
• The Awesome Communicator Episode
• The Christmas Social Episode
• The Christmas Planning Episode
• Unwelcome with Jonathan Malm
• The Media Essentials Episode
• The Social Media Episode
• Certification Lab with Jenny Rain
• The Church Website Episode
• The You Episode
• The Seat at the Table Episode
• The Communication Volunteer Episode
• What's the Big Idea? A Conversation with Justin Wise
• Church Marketing Podcast: Sneak Peek With Josh Burns, Part 2
• Church Marketing Podcast: Sneak Peek with Gerry True, Part 2
• Church Marketing Podcast: Sneak Peek With Gerry True
• Church Marketing Podcast: Sneak Peek With Josh Burns
• Church Marketing Podcast: Sneak Peek With Phil Bowdle