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Listen "CFTROU 0112: Leading Through COVID-19: Communications and Branding"
Episode Synopsis
Episode 0112: Leading Through COVID-19: Communications and Branding
As we navigate through the coronapocolypse we see that social media, branding, and design have become critical in how we do church. Our Family Church Network Communications Team joins us today. Led by our Communications and Executive Staff Director, Leslee Bennett, we discuss our network communications strategy in having a dual focus as our church prepares to regather while also producing a quality online experience. As our neighborhood churches prepare to regather for our Family Reunions, our online experience, Family Church at Home, is the way many of our people “attend” church each week during the pandemic. Carly Seelman, Communications and Marketing Manager, and Monica O’Connor, Lead Graphic Designer, discuss all things communications today, including tools and strategies that churches of any size can use and implement right now with what they already have.
Key Points:
Understanding the roles and responsibilities of the network communications team.
How to work on reopening church while producing a quality online church experience (Family Reunions and Family Church at Home respectively).
How digital (social media and our website) has evolved during the pandemic, in both design and utility.
Why branding is important — for any size church.
Branding is so important because ultimately people see your brand before they get to know you and see the things you produce long before they get to know the heart of your church.Click To TweetThe coronapocolypse has forced us to shift resources, emphasis, and focus to online and social media.Click To TweetOur social media strategy is based on a strong theological foundation. We are amplifying the message of the gospel and Pastor Jimmy’s teaching each week.Click To Tweet
Links Mentioned in Today’s Episode:
Church Communications
Church Communications Facebook Group
Canva
Pinterest
FC Brand Manual
Jimmy on Twitter
Leslee on Twitter
Carly on LinkedIn
Monica on LinkedIn
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Hopefully, this episode has given you principles, strategies, and ideas that you can implement right now with the resources you have. If so, can you let others know?
The best way to do that is to rate the podcast on iTunes or Stitcher and leave us a brief positive review!
This will help us place the podcast in front of more pastors and ministry leaders. It also lets us learn from you. Thank you for taking the time to get the word out about Church for the Rest of Us.
As we navigate through the coronapocolypse we see that social media, branding, and design have become critical in how we do church. Our Family Church Network Communications Team joins us today. Led by our Communications and Executive Staff Director, Leslee Bennett, we discuss our network communications strategy in having a dual focus as our church prepares to regather while also producing a quality online experience. As our neighborhood churches prepare to regather for our Family Reunions, our online experience, Family Church at Home, is the way many of our people “attend” church each week during the pandemic. Carly Seelman, Communications and Marketing Manager, and Monica O’Connor, Lead Graphic Designer, discuss all things communications today, including tools and strategies that churches of any size can use and implement right now with what they already have.
Key Points:
Understanding the roles and responsibilities of the network communications team.
How to work on reopening church while producing a quality online church experience (Family Reunions and Family Church at Home respectively).
How digital (social media and our website) has evolved during the pandemic, in both design and utility.
Why branding is important — for any size church.
Branding is so important because ultimately people see your brand before they get to know you and see the things you produce long before they get to know the heart of your church.Click To TweetThe coronapocolypse has forced us to shift resources, emphasis, and focus to online and social media.Click To TweetOur social media strategy is based on a strong theological foundation. We are amplifying the message of the gospel and Pastor Jimmy’s teaching each week.Click To Tweet
Links Mentioned in Today’s Episode:
Church Communications
Church Communications Facebook Group
Canva
FC Brand Manual
Jimmy on Twitter
Leslee on Twitter
Carly on LinkedIn
Monica on LinkedIn
Get podcast updates delivered to your inbox.
Subscribe for free and never miss out on an episode of Church for the Rest of Us.
Subscribe via
iTunes
Google Play
Stitcher
RSS
If you like us, rate us or leave a comment below.
Hopefully, this episode has given you principles, strategies, and ideas that you can implement right now with the resources you have. If so, can you let others know?
The best way to do that is to rate the podcast on iTunes or Stitcher and leave us a brief positive review!
This will help us place the podcast in front of more pastors and ministry leaders. It also lets us learn from you. Thank you for taking the time to get the word out about Church for the Rest of Us.
In God we trust