How do you know what to expect when you launch a course, service, or program into the world? Sometimes it helps to hear from other people who have launched something and get the real numbers. In this episode, I want to give you a behind the scenes look into my launch for my mini-course, Podcast in a Weekend. I'll share the background of how the course came to be, what I did before the launch, and what I've done since then. In addition, I'll share the real numbers for my course launch so that you can get a clear picture of what truly happened. But first, let's talk about what I mean by the term launch, and then we'll dive into the breakdown. For the full show notes, visit estherlittlefield.com/45. Key Points Discussed: What I mean by "launch" Background of the course launch The type of product I created & the funnel type I used What came before this launch? Podcast in a Weekend Launch strategy Basics of what I did to launch: content, curiosity, logistics Launch Results Black Friday Weekend Total results since the launch Faith Focus: 1 Chronicles 11:9 Shine a Light Segment: Kelsy Schmidt - https://www.innowik.com/ Link to Podcast in a Weekend: http://podcastinaweekend.com/

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