Episode SummaryIn this raw and revealing Fail Forward Friday episode, Heather shares two contrasting stories from her own business journey: why she persisted with her Sunday newsletter after two years of declining engagement, and why she completely pivoted away from YouTube after a controversial interview led to algorithmic exile. Through these parallel experiences, she explores the crucial difference between productive persistence and digital self-harm.The StoriesThe Newsletter Journey: After 88 editions over two years, spending 4+ hours every Sunday writing, Heather watched her email bounce rates rise and open rates plummet. On the verge of quitting, she asked the universe for a sign - and got a response after edition 86 that led to new business. She persisted.The YouTube Pivot: Following a controversial interview, Heather's YouTube channel went from hundreds of views to literally zero - not just new videos, but even older content was algorithmically suppressed. Recognising the need to niche down in today's landscape, she pivoted completely to LinkedIn, launching an AI-focused newsletter for transformational practitioners.Key Topics CoveredRecognising the difference between productive persistence and stubborn repetitionReading micro-signals versus macro-resultsHow algorithms can completely reshape your digital strategyThe importance of niching down in today's content landscapeWhen to trust your energy levels as crucial business dataPivoting your method while maintaining your missionChapters:00:32 - The Balance of Persistence and Letting Go02:21 - A Tale of Two Journeys03:39 - The Pivot Decision: Learning from YouTube's Founders05:19 - Navigating Persistence and Pivoting06:45 - The Signals of ChangeThree Core LessonsLook for micro-signals, not just macro-results - Small signs of engagement matter more than vanity metricsTrust your energy - Generative challenge feels different from soul-crushing strugglePivot your method, not your mission - Stay true to your purpose while being flexible about your platformThis Week's Reality CheckStrip away all the "shoulds" and "I've already invested so much time" and ask: What does your gut tell you about your current path? Trust your intuition - it's been collecting data this whole time.Community ChallengeShare your current persistence vs pivot dilemma in one sentence @ChoosingHappyPodcast - your story might help someone else navigate their crossroads.ResourcesConnect with Heather for transformation workNew LinkedIn AI newsletter for transformational practitionersNext EpisodeJoin us next Friday for another Fail Forward episode where we continue turning setbacks into comebacks.How You Can Support This Independent Podcast:Please like, share with someone who may need to hear this today, and/or leave a review and support the podcast. I really appreciate it.Tired of the same patterns keeping you stuck?Check out the Pattern Breaker Coaching Program: www.choosinghappy.co.uk/pattern-breakerWant to dive deeper? Drop me an email: [email protected] the conversation: Community | 

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