Episode Synopsis "Making a Successful Digital Entry in China"

Digital marketing in China requires a different approach than in other markets. Foreign companies looking to enter China should first investigate the unique requirements of their target Chinese customers. They must also learn to use new marketing channels to reach these customers. While China offers great opportunities, it is a fast-moving and highly competitive business environment. In order to succeed, foreign companies need to fully commit to the effort.

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• Making a Successful Digital Entry in China
• Opportunities for Foreign Vendors in China’s IoT Market
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