ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Before you discount, try this"
Episode Synopsis
Are you feeling the pressure to slash your prices right now?
I get it. When sales are slow, it's tempting to wave that discount wand.
But here's the thing: there are so many ways to boost your business without devaluing your amazing offerings.
If you're only discounting from a place of panic - STOP.
Discounting can be tricky - mostly because it trains your audience to wait until you have a discount or offer a special deal.
From a money mindset perspective, it can sometimes send the message that you don't value yourself at full price. From a branding perspective, it can damage your brand.
Not always - sometimes discounting can be entirely appropriate - maybe you're discontinuing a product, you want to incentivize early birds, you're doing a Beta version of a program, or just because you feel like it. Some industries regularly offer a discount for payment in full or seasonal discounts.
There is no right or wrong - but if you're contemplating slashing and burning your prices right now - I've got some alternative strategies for you on today's podcast.
I get it. When sales are slow, it's tempting to wave that discount wand.
But here's the thing: there are so many ways to boost your business without devaluing your amazing offerings.
If you're only discounting from a place of panic - STOP.
Discounting can be tricky - mostly because it trains your audience to wait until you have a discount or offer a special deal.
From a money mindset perspective, it can sometimes send the message that you don't value yourself at full price. From a branding perspective, it can damage your brand.
Not always - sometimes discounting can be entirely appropriate - maybe you're discontinuing a product, you want to incentivize early birds, you're doing a Beta version of a program, or just because you feel like it. Some industries regularly offer a discount for payment in full or seasonal discounts.
There is no right or wrong - but if you're contemplating slashing and burning your prices right now - I've got some alternative strategies for you on today's podcast.
More episodes of the podcast Chill & Prosper with Denise Duffield-Thomas
What are you really charging for?
16/10/2025
Self-doubt, shame and forgiveness
02/10/2025
What to do before you raise your prices
11/09/2025
In God we trust