An Undiscovered Value Opportunity for Frozen & Refrigerated Foods?

15/11/2024 30 min

Listen "An Undiscovered Value Opportunity for Frozen & Refrigerated Foods?"

Episode Synopsis

Join Chill & Chat for a deeper look into a recent research study that identifies the opportunity to meet the needs of a key consumer cohort – families with children ages 4-12. Targeting this demographic by focusing on nutrient density, veggie-forward offerings, and easy protein solutions in the frozen and refrigerated aisles can generate sales and improved shopper satisfaction. Ken Harris, Managing Partner, Cadent Consulting Group moderates a group discussion on innovation and findings with Kristen Thompson, Business Unit President for Green Giant, B&G Foods and Steve Polonowski, Chief Customer Officer, Dr. Praeger’s.