In this episode ofChess Not Checkers, hosts Jordan Tampien and Keith Riddle sit down with local Spokane entrepreneur Tyler Lafferty. Tyler shares his journey from managing websites in the early days of the internet to co-founding a successful digital marketing agency, 7 Two Interactive. He discusses the challenges of staying relevant in a constantly evolving industry, the importance of community involvement, and how his passion for education led to the creation of his nonprofit, Slingshot.00:00 – Intro00:52 – Tyler’s Background and Spokane Roots01:55 – Early Career and Digital Marketing Journey03:04 – Founding Seven2 and Business Evolution04:18 – Adapting to Industry Changes10:18 – Balancing Passion and Business Strategy13:13 – Key Roles and Company Culture17:58 – Learning and Mentorship in Business21:20 – Employee Value and Innovation27:56 – The Pitfalls of Being the Face of Your Business28:36 – Empowering Your Team for Success31:41 – Traits of Top Employees35:26 – Supporting Employee Growth and Transitions38:21 – The Entrepreneurial Mindset41:05 – Overcoming the Fear of Failure48:58 – Defining Success and Building Culture55:18 – Daily Team Meetings and Shout Outs56:23 – Implementing Super Shout Outs57:06 – Building a Culture of Celebration58:04 – Challenges and Overcoming Adversity59:16 – The Journey to Slingshot01:00:11 – Inspiring the Next Generation01:02:25 – Writing and Publishing a Book01:04:21 – Launching a Nonprofit01:08:23 – Expanding Educational Programs01:10:50 – Future Plans and Reflections01:21:26 – Spokane’s Entrepreneurial Ecosystem

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