Event organisers are being forced to go in a completely different direction to cut traffic management costs. The safety measures to avoid possible accidents and injuries like bright orange cones, crowd barriers, marshals and volunteers all come with a price tag. The Cambridge Harriers and Athletic Club hosted its half marathon recently but opted for a modified route to avoid public roads and footpaths, and some of the costs associated with wrangling both humans and vehicles. Cambridge Harriers half marathon organiser Rob Archibald spoke to Lisa Owen.

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