What started on a shoestring became Reebok, the biggest shoe brand in the world. This is the inspiring and against-all-odds story about how Joe Foster and his brother Jeff, with borrowed equipment in a falling-down factory in Northern England that also served as a home, created Reebok.  In their day, it surpassed both Adidas and Nike in sales. So many life lessons- family, business, marketing, and sales- are woven into a fantastic story of achievement. Para-athlete, Meghan Hines, the President of Power Hockey Canada, joins the show to discuss why sports matter and what it means to compete internationally for your country.

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