What is AdTech in Gaming & Why Should Developers Care?

11/02/2025 27 min Temporada 1 Episodio 1

Listen "What is AdTech in Gaming & Why Should Developers Care?"

Episode Synopsis

AdTech is transforming how developers monetize games without disrupting gameplay—but how does it actually work?In this first-ever episode of ChatGBD, we discuss the fundamentals of AdTech in gaming, why it matters for game developers, and how to make it work for you.💡What You’ll Learn:✅ What is AdTech? – A breakdown of DSPs, SSPs, ad exchanges, and measurement tools.✅ How does AdTech fit into gaming? – The evolution of game monetization from banner ads to programmatic in-game ads.✅ What are the latest trends? – The shift to intrinsic ads, immersive formats, and privacy-friendly targeting.✅ Who are the key players? – From advertisers and developers to AdTech platforms like Anzu.🚀Why Listen?If you’re a game developer looking to unlock new revenue streams, improve the player experience, and stay ahead of industry trends, this episode is packed with practical insights and expert guidance.🔗 Subscribe & Stay AheadDon’t miss upcoming episodes—subscribe and stay at the forefront of game monetization and AdTech innovation.