From electric vehicles to home backup systems, batteries are at the heart of the energy transition. Yet while many companies focus on technology, most are missing a key competitive advantage: branding. In this episode, Chet Parsons, Consultant for WCPFour and Geoffrey Abraham, Creative Director, Self Brand Studio, discuss why a strong brand matters just as much as innovation and how it can shape the success of battery companies in a rapidly evolving energy landscape.Do you agree that branding matters just as much as the product itself, or do you see it differently?

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