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Listen "Episode 16 | NGF CEO: Radical Hospitality is the Key to Player Retention"
Episode Synopsis
Welcome back to Syngenta’s Changing the Business of Golf podcast, now with a new name and refreshed format. Each episode, we speak to industry leaders, sustainability experts and superintendents to identify three actionable changes to shape golf’s future.
In this episode, Greg Nathan, President & CEO of the National Golf Foundation (NGF), sits down with host Gary Firkins to discuss the critical changes golf clubs and courses can make to boost customer retention and reposition golf as a more accessible, growth-oriented sport, backed by NGF’s groundbreaking data.
In 35 minutes, you’ll learn:
- How and why golf businesses should sell golf like any other product
- Radical Hospitality: A proven framework to increase retention
- The ROI of free 10-minute golf lessons – converting casual interest into committed players.
Plus, a BONUS change, where Greg reveals the one question golf club staff should be asking to help attract and retain customers.
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Useful Links:
National Golf Foundation: https://www.ngf.org/
Golf & Social Media: The Great Divide: https://www.syngentagolf.com/sites/g/files/kgtney646/files/media/document/2023/02/08/Golf%20%2B%20Social%20Media%20The%20Great%20Divide.pdf
Follow our guest:
Connect with Greg Nathan on LinkedIn: https://www.linkedin.com/in/greg-nathan-6381239/
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Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries.
To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com
Comment, engage and share your views with us via social media:
X - https://x.com/Syngenta_Turf
LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape
In this episode, Greg Nathan, President & CEO of the National Golf Foundation (NGF), sits down with host Gary Firkins to discuss the critical changes golf clubs and courses can make to boost customer retention and reposition golf as a more accessible, growth-oriented sport, backed by NGF’s groundbreaking data.
In 35 minutes, you’ll learn:
- How and why golf businesses should sell golf like any other product
- Radical Hospitality: A proven framework to increase retention
- The ROI of free 10-minute golf lessons – converting casual interest into committed players.
Plus, a BONUS change, where Greg reveals the one question golf club staff should be asking to help attract and retain customers.
___
Useful Links:
National Golf Foundation: https://www.ngf.org/
Golf & Social Media: The Great Divide: https://www.syngentagolf.com/sites/g/files/kgtney646/files/media/document/2023/02/08/Golf%20%2B%20Social%20Media%20The%20Great%20Divide.pdf
Follow our guest:
Connect with Greg Nathan on LinkedIn: https://www.linkedin.com/in/greg-nathan-6381239/
___
Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries.
To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com
Comment, engage and share your views with us via social media:
X - https://x.com/Syngenta_Turf
LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape
In God we trust