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Listen "Strength-Based Communication: What it Is, Why it Matters and How to Do it Well (Yes, Even In Today's Political Climate)"
Episode Synopsis
In today's challenging political climate, many nonprofit leaders are focused on what they can't say—but what if we shifted our attention to what we can say? In this episode of Changemaker Conversations, we're exploring strength-based communication and why it's more relevant than ever for nonprofits navigating anti-DEI pressures and funding restrictions.
Alyssa and Lindsay share their decade-plus journey developing strength-based communication frameworks with organizations like Feeding America, Boys & Girls Clubs of America, and the McCormick Foundation—and the data proves it works. From increased donor engagement to stronger brand metrics, organizations taking this approach are seeing real results without sacrificing their values or their fundraising goals.
If you're struggling to stay true to your mission while adapting to new federal regulations and "off-limits language", or if you're simply ready to communicate about the people you serve in more empowering ways, this episode will show you how.
Here's what you'll learn in this episode:
What strength-based communication is and how it differs from stereotype-based and need-based communication
Why leading with opportunity instead of deficit doesn't hurt fundraising (and often improves it)
How to navigate current federal word restrictions while staying true to your values
Real examples from major nonprofits that have successfully made this shift
Practical first steps for moving your organization toward strength-based communication
Common misconceptions holding boards and leadership back from adopting this approach
Episode Blog Post and Transcript -->
| MENTIONED |
Prosper Strategies Strength-Based Communication 101 Guide
Prosper Strategies Strength-Based Communication resources
Examples:
Feeding America
Feeding America Need-Based Example: "I am Hunger in America"
Feeding America Strength-Based Example: "The Full Effect" PSA
World Vision
World Vision USA: Chosen
World Vision Child Sponsorship
More Examples
FrameWorks Institute
| CONNECT |
ChangemakerConversations.com for show notes and additional resources
Prosper-Strategies.com to learn more about strength-based communication consulting
[email protected] with questions or to discuss strength-based communication for your organization
On LinkedIn with Alyssa Conrardy, Lindsay Mullen and Prosper Strategies
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