ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Marketing as a Mission Driver: Why Nonprofits Need to Think Bigger"
Episode Synopsis
In this episode of Changemaker Conversations, Alyssa and Lindsay tackle one of the biggest things that holds nonprofits back: thinking too small about marketing. Moving far beyond the traditional view of marketing as just a fundraising tool, they make the case for marketing as a true mission driver that can advance every aspect of your strategic plan.
Drawing from their groundbreaking Nonprofit Marketing Manifesto, they share the 10 commitments that transform how organizations approach brand, messaging, and stakeholder engagement. From eliminating poverty porn to ensuring marketing is overseen at the executive level, this conversation will challenge you to rethink what's possible when marketing becomes a strategic lever for social change.
If you're ready to stop playing small with your marketing efforts and start treating marketing as the mission-critical work it should be, this episode is packed with practical insights to get you started!
Here's what you'll learn in this episode:
Why nonprofits need to stop viewing marketing as solely a fundraising tool
The 10 commitments from the Nonprofit Marketing Manifesto that can transform your approach
How to make the case for marketing budget and executive-level leadership
Why strength-based communication is both more ethical AND more effective than traditional approaches
How to engage stakeholders across your organization in marketing planning and execution
Ways to use marketing as a strategic lever that can "meet the moment" while staying true to your mission
Practical steps for getting started, whether you're a one-person marketing shop or leading a team
| MENTIONED |
Nonprofit Marketing Manifesto
Nonprofit Marketing Revolution Webinar Series
Strength-based Communication
| CONNECT |
ChangemakerConversations.com for show notes and additional resources
Prosper-Strategies.com to learn more about their strategic consulting practice
[email protected] with topic suggestions, guest recommendations or questions
On LinkedIn with Alyssa Conrardy, Lindsay Mullen and Prosper Strategies
Drawing from their groundbreaking Nonprofit Marketing Manifesto, they share the 10 commitments that transform how organizations approach brand, messaging, and stakeholder engagement. From eliminating poverty porn to ensuring marketing is overseen at the executive level, this conversation will challenge you to rethink what's possible when marketing becomes a strategic lever for social change.
If you're ready to stop playing small with your marketing efforts and start treating marketing as the mission-critical work it should be, this episode is packed with practical insights to get you started!
Here's what you'll learn in this episode:
Why nonprofits need to stop viewing marketing as solely a fundraising tool
The 10 commitments from the Nonprofit Marketing Manifesto that can transform your approach
How to make the case for marketing budget and executive-level leadership
Why strength-based communication is both more ethical AND more effective than traditional approaches
How to engage stakeholders across your organization in marketing planning and execution
Ways to use marketing as a strategic lever that can "meet the moment" while staying true to your mission
Practical steps for getting started, whether you're a one-person marketing shop or leading a team
| MENTIONED |
Nonprofit Marketing Manifesto
Nonprofit Marketing Revolution Webinar Series
Strength-based Communication
| CONNECT |
ChangemakerConversations.com for show notes and additional resources
Prosper-Strategies.com to learn more about their strategic consulting practice
[email protected] with topic suggestions, guest recommendations or questions
On LinkedIn with Alyssa Conrardy, Lindsay Mullen and Prosper Strategies
In God we trust