Listen "Internal Enablement & Async Communication | Brittany Soinski, Loom"
Episode Synopsis
Brittany Soinski, otherwise known as the Captain of Onboarding Awesomeness, has served as a trusted advisor to several CS organizations over the last 10 years. She has a special passion for building best-in-class customer onboarding programs from the ground up, which is exactly what she’s busy doing as a Manager of Onboarding at Loom, the video and screen recording software we and probably a lot of our listeners use daily.At Loom, she takes a consultative approach to onboarding that extends to two distinct groups: the internal CS team and Loom's customers. Notable projects include re-architecting the Sales to CS handoff process, creating a comprehensive change management toolkit, and being emcee and webinar presenter every single week.In this episode, we discuss:• internal enablement and why it's the most underrated Operations role • redesigning customer onboarding programs • Brittany's framework for human-centered design: empathize, define, ideate, prototype, test• getting buy-in through feedback loops• async vs. synchronous communication• when to use Loom vs. when to use a Tango vs. when to hold a meetingLike what you heard? Subscribe, leave us a review, and let us know who in Operations, IT, and Enablement should be our next guest.
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