In this inaugural reformat of the Change Champions podcast, co-hosts Ped and Riley dive deep into a conversation that every coach and consultant needs to hear: how to sell without feeling salesy. If you’ve ever hit "publish" on a post and crossed your fingers for leads—or avoided outreach because it felt awkward—this episode is your permission slip to rethink everything. Ped and Riley unpack why traditional outreach feels gross, what to do instead, and how a mindset of service (not sales) leads to real opportunities. Plus, they share behind-the-scenes stories from their own journeys and client wins that prove this approach works. Whether you’re just getting started or ready to scale, this episode will help you plant the seeds for a sustainable, trust-led business.

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