How do you get young people to actually change their behaviors and make healthier choices? In this episode, we sit down with the founder of Rescue Agency, Jeff Jordan—a powerhouse in behavior change marketing—to uncover messaging strategies that are truly making an impact.This conversation dives into evidence-based tactics and the power of storytelling to craft campaigns that actually resonate with young people and are driving real change. If you’re working in public health, education, advocacy, or just want to know how social movements take off—this is the episode for you.Tune in to learn what works, why it works, and how you can be part of the movement.Early bird pricing for the Champions for Youth Summit ends January 9! Lock in your discounted ticket now and save your seat for three days of powerful learning, connection, and inspiration at championsforyouthsummit.org.

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