Welcome to this episode of our podcast, where Chris and Jordan delve into the phases of building a successful marketing department. Whether you're starting from scratch, maintaining an existing department, or passing off ownership as you leave, we've got you covered.Joining us for the first time is Colleen Valerio-Duniece, an international marketing leader with over 20 years of experience. Colleen shares her unique perspective on the topic and offers valuable insights on what it takes to build a successful marketing team.So, if you're interested in learning more about the different phases of building a marketing department, be sure to tune in to this episode. Chris, Jordan, and Colleen are here to guide you every step of the way!Key Topics:Chris Lawson and Jordan WoolfDay one of a MarketerStarting to build a marketing mix from nothingInheriting a Marketing Mix mess!A Marketing Engineer’s lensThe ‘human’ aspect of marketingWhether its B2C, B2B, SaaS, or direct to consumer;  It's people who you're dealing withTaping into the buyer’s journeyWhen in doubt go back to what matters: knowing your customers/buyers.Interview with Colleen Valerio-DunieceManaging a Marketing Department for its entire lifelineJust starting out!The secrets behind maintaining and expanding a Marketing MixHow to hand off a baton when leavingReal Marketers understand business and peopleKnowing ‘business’ and how to executeColleen’s take on utilizing people & team skillsets while mentoringThe human aspect of marketingLinktree: https://linktr.ee/challengtunityChris' LinkedIn: https://www.linkedin.com/in/chris-law...Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/Podcast Website: http://www.Challengtunity.comAgency Website: http://www.AtriumDigital.comEmail: [email protected]

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