Episode Notes:Join Chris and Jordan as they dive deep into the crucial topic of Marketing and Sales Alignment. In this fast-paced world of innovation and growth, having a clear understanding of metrics and measurement is key for making informed business decisions. Gain insights from operational, marketing, and sales perspectives to elevate your strategy.February 8th, 2023The Essentials of Marketing & Sales Alignment!Episode: 03Key Topics:Why does Marketing & Sales Alignment matter?What is Marketing & Sales AlignmentThe Risks associated if you don’t implement it properlyIt all starts with the MarketerWhat does Marketing & Sales Alignment look like from the ‘Sales’ side?The benefits of a sales teamThe necessary toolsSales automationMarketing & Sales Alignment process Understanding Goals and reverse engineering from thereMapping out the journey and touchpointsWhy the ‘hand-off’ is importantLike any relationship; communication is key!Interview with Matthew UngerMarketing & Sales Alignment from the perspective of a CEOThe implementation approach iComply tookWhat are the largest challenges of a Global SaaS?Linktree: https://linktr.ee/challengtunityChris' LinkedIn: https://www.linkedin.com/in/chris-law...Jordan's LinkedIn: https://www.linkedin.com/in/jordanwoolf/Podcast Website: http://www.Challengtunity.comAgency Website: http://www.AtriumDigital.comEmail: [email protected]

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