A recurring theme in this latest series is the idea that being clear on who you love to serve, how you serve them and the value you provide them is, really, the key to success in financial advice.  Entwined with this idea is the importance of how you're branding yourself - as a practitioner, business owner and professional.  Which is why we've invited Abi Gatling of Crisp Communications on to this week's episode, to unpack just what branding is.  In a fun chat, Abi helps us by explaining: What branding is How it can help businesses and advisers The immense power and value of building your own personal brand How important it is to align your brand with your 'ideal' business vision - which means keeping it in line with the people you want to serve and how you want to do it.  But also, just how much easier brand clarity makes literally every other part of running your business.  And lots, lots more.  If you'd like to book in a free chat with Abi to discuss how you could tackle your most pressing marketing and branding questions, use this link to find a time that suits: Abi Gatling - Founder of Crisp Communications - Marketing Kickstarter | TidyCal   You can reach Abi and the team at Crisp Communications via: Website Instagram LinkedIn Facebook   Nathan: [email protected] www.nathanfradley.com.au Jordan: [email protected] www.planningsolo.com.au LinkedIn:  Challenge the Standard in Financial Advice (Podcast): Overview | LinkedIn The information contained in this podcast is general in nature and does not take into account your personal situation. You should consider whether the information is appropriate to your needs, and where appropriate, seek professional advice from a financial adviser. Jordan and Nathan are both authorised representatives of PlanningSolo Licensing, AFS Licence 526143.   

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