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Listen "Let's Talk KPIs"
Episode Synopsis
If you do an Amazon search on KPIs, the top result will be KPI Checklists by Bernie Smith. Bernie's newest book is entitled Gamed, our topic for this discussion.We'll find out why so many smart and creative people have a hard time agreeing on KPIs, what black hat testing is for incentives, and the KPI framework named ROKET-DS.
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