ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Warner Bros. Discovery Dives Into Data"
Episode Synopsis
With Warner Bros. Discovery, and its 28 networks that span digital media, attaining detailed data on ad impact demands a sort of alchemy. This media behemoth is compiling and applying data ingeniously across its properties to effectively connect advertisers with their target audiences. Andrea Zapata, head of ad sales research at Warner Bros. Discovery, breaks down strategies that get results in this episode of CES Tech Talk. Get the full story about ad data collection done right.
More episodes of the podcast CES Tech Talk
Global Innovation Trends: What's Next?
21/10/2025
In God we trust