The Future of Programmatic Advertising with Generative AI

28/01/2025 12 min Temporada 8 Episodio 16
The Future of Programmatic Advertising with Generative AI

Listen "The Future of Programmatic Advertising with Generative AI"

Episode Synopsis

Tim Vanderhook, Co-Founder & CEO, and Chris Vanderhook, Co-Founder & COO, of Viant Technology join James Kotecki in the CES C Space Studio to discuss their new launch of Viant AI, Viant Technologies' first AI product, paving the way for how programmatic advertising can use generative AI to improve productivity.