ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Positioning with Keith Abraham"
Episode Synopsis
Advisory teams are constantly positioning themselves. It is proactive or reactive? When approaching new clients, new alliances, new team members or when explaining changes in approach to existing clients, team members or alliances, what thought is given to how to position your message, your strategy, your fee? Having worked with many teams over many years, Keith provides a set of six key framework questions to help make the positioning approach more deliberate and less by chance.
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