Guest:   Robyn Clelland (Principal and Founder, Nanna's Planners) Duration:  21:12:50 Date Recorded:   March 15, 2015 As we have been saying for years here at Strategic Consulting and Training, and now our newest endeavour, Certainty Advice Group – the core to building great sustainable advisory firms is having a specific expertise / specific niche. Today we are talking with a real expert, Robyn Clelland of Nanna's Planners; discussing the core ingredients to building greater productivity, to be able to differentiate above the noise of the market and to generate a lot of self-satisfaction while still generating some good fees. Together we explore the five attributes for picking a great niche, whether it is aged-care as we discuss with Robyn or whether it's a broader (or narrower) niche in another area – all designed to helping us achieve much more satisfaction and success in our financial advisory firms. Today's podcast is a favourite of mine and I look forward to sharing it with you.

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