Listen "CEO, Jeff Swartz of Ethic Advertising Agency"
Episode Synopsis
Ethic Advertising Agency: Founded in 2014, specializes in paid advertising and the creative that supports it for the advertisers that are too big for a small shop and too small for a big shop. ($50k to a few million in ad spend). We provide in-house digital advertising (PPC/SEM, OTT/CTV, Display, Video Pre-roll, Native, Social Media, Google Grants, Digital Audio, etc...), media buying, media planning, and creative (video, animation, graphic design, audio, and website development) services. There are 15 employees. https://www.ethic-ads.com/Qujam: Self-serve geofence advertising software with no minimums. We launched this brand in 2023. It allows anyone to easily run geofence advertising campaigns for display, OTT/CTV, and video pre-roll campaigns.About Jeff: I knew I wanted to run an ad agency when I was in college. I spent nearly 10 years building the capital and skills at CBS TV, as a media buyer/planner, and some real estate investing to launch Ethic Advertising Agency in 2014. I authored a short e-book on the 9 Reasons Why Advertising Doesn't Work and I'm big on culture and core values in the advertising agency space having given talks around the subject at Ad Week and for the Media Association of Pittsburgh. I'm married with two children and a dog!
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