From Struggles to Skincare Empire: The Sarah Fraggis Story   Episode 27 of the CEO Bros - after hours podcast features an interview with Sarah Fraggis, the CEO of Filterless Era, a skincare company specializing in natural products like a gua sha tool. Fraggis shares her entrepreneurial journey, including her struggles with conventional education and corporate jobs, her initial venture into network marketing, and the inspiration behind starting her own business due to personal financial constraints and a desire for natural beauty solutions. The discussion also touches upon her upcoming book, "The Last Paycheck," her new supplement company, Viva La Vida, and her philosophy on authenticity and resilience in business. The hosts, Brian Balduf and Brad Balduf, offer a male perspective on skincare and entrepreneurship, engaging in playful banter and contrasting their experiences with Fraggis's.   Sarah Fraggis is a serial entrepreneur, CEO of Filterless Era (skincare) and co-founder of Viva La Vida (supplements), and an upcoming author. Her journey is characterized by a strong entrepreneurial drive from a young age, a challenging personal life including a divorce and financial struggles, and a deep-seated desire for authenticity and self-belief. She advocates for natural beauty and health, drawing on ancient practices like Gua Sha and modern biohacking principles. Fraggis emphasizes the importance of conviction, resilience, and providing genuine value to customers, a philosophy born from her experiences in network marketing and overcoming personal and professional hurdles.   Key Themes & Ideas Entrepreneurial Spirit and Origin Story: Innate Drive:  Pivot from Adversity:  Book Title: Her upcoming book, "The Last Paycheck," will delve into this experience and her personal story of building her company through hardship. Filterless Era: A Natural Approach to Beauty: Gua Sha as Core Product:   Personal Transformation & Passion:  Natural vs. Injectables: "Beast Mode" Selling:  "Royal Flush" Collection:  Viva La Vida: Simplifying Health & Beauty Supplements: Investor-Backed Expansion:  Target Audience & Products:    Personal Philosophy:  Entrepreneurial Mindset & Challenges: Conviction and Self-Belief:  Resilience to Criticism:  Authenticity:  Work-Life Balance & Burnout:  Juggling Responsibilities:  Success Metrics:  Biohacking and Health:   Conclusion Sarah Fraggis presents as a dynamic and driven entrepreneur who has leveraged personal challenges and a deep belief in natural health solutions to build successful businesses. Her journey underscores the importance of authenticity, unwavering self-belief, and the resilience to overcome skepticism and hardship in the pursuit of one's vision. She embodies the "beast mode" approach to entrepreneurship, advocating for both leading innovation and providing genuine value, particularly in the health and beauty space.  

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