Life Beyond The 3 is BACK with a MASSIVE BRAND-NEW EPISODE!Take a step into the world of BYU Basketball as Trevin Knell and Dawson Baker welcome BYU Men's Basketball Communications Director Tyson Jex to the show! Tyson shares exclusive behind-the-scenes insights about the team, his unique role, and the secrets to building strong athlete relationships. From hilarious locker room stories to the unforgettable Sweet 16 run, Tyson discusses his journey, the challenges of NIL, and what it takes to represent BYU on and off the court.Learn more about our BYU NIL initiative: https://www.collegesportsco.com/news/center-street-media-launches-as-byus-groundbreaking-athlete-driven-content-networkFOLLOW CENTER STREET MEDIA HERE:► INSTAGRAM | https://www.instagram.com/centerstmedia?igsh=MXVhZmF6eHNscGVjOA=► TIKTOK | https://www.tiktok.com/@centerstmedia?_t=8rMO0mDnCVq&_r=1► X | https://x.com/centerstmedia?s=11► YOUTUBE | https://www.youtube.com/channel/UCtANVoFwsIYPBPZBEKixXXg► APPLE | https://podcasts.apple.com/us/podcast/center-street-media/id1779536152► SPOTIFY | https://open.spotify.com/show/3krF2xjkvJHsy9JRZXpMZrCHAPTERS:00:00 - Intro01:39 - Running in Every City05:15 - Who is Tyson Jex?14:33 - How Tyson Got to BYU19:05 - NIL Explained!21:10 - Relationship with the Players24:34 - Tyson's Half Court Shot Tradition30:25 - Rapid Fire Questions40:02 - Player Moment Tyson Wishes the Cameras Caught42:40 - The Shot Heard Round the World47:03 - Closing Thoughts#byubasketball #BYUbasketball #collegebasketball #cougars #ncaa #nba #big12 #seattle #byu

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