ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Irrationally Obese"
Episode Synopsis
I was eating lunch today, an especially fatty one, and came across a quick theory on how the assumption of rational economic behavior is refuted simply by the way we eat. Traditional economic theory assumes that consumers are rationally engaged in balancing the costs and benefits of their actions to produce the highest amount of […]
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