EP 331: Cracking Global Markets with Transcreation Expert, Victoria Franco

CCR – The #1 Copywriter Forum & Community – Kevin Roger's CopyChief
19/08/2025
EP 331: Cracking Global Markets with Transcreation Expert, Victoria Franco

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Episode Synopsis

In This Episode In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America.  They break down why literal translation fails, how WhatsApp/DM culture flips the funnel, and why emotional resonance, social proof, […]

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