In this episode, Lauren Moylan and John Campbell discuss the intricacies of bringing cattle to the sale barn, emphasizing the importance of communication, understanding market dynamics, and the need for producers to ask the right questions. They explore how factors like distance, cattle health, and timing can significantly impact sales outcomes. The conversation highlights the necessity of building strong relationships with auctioneers and the role of reputation in successful cattle merchandising.LinksWatch on Youtube⁠CattleUSA Insurance⁠ - ⁠CattleUSA Website⁠⁠⁠ - ⁠⁠⁠Subscribe to our newsletter⁠⁠⁠ - ⁠⁠CattleUSA Media⁠⁠ - ⁠Facebook⁠ - ⁠Instagram⁠ - ⁠⁠⁠The Next Generation Podcast Website⁠⁠⁠ - ⁠Lauren’s Instagram⁠ - ⁠Lauren’s Youtube⁠ ⁠⁠⁠⁠✍️⁠⁠⁠⁠⁠⁠CLICK HERE TO RATE & REVIEW THE PODCAST ON APPLE PODCASTS!⁠⁠⁠⁠⁠⁠⁠⁠⁠✍️⁠⁠⁠⁠ (Click the link, scroll down to where it says “Ratings & Reviews” and click the small link that says “Write a Review”)⁠⁠⁠⁠✍️⁠⁠⁠⁠⁠⁠⁠CLICK HERE TO RATE & REVIEW THE PODCAST ON SPOTIFY!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠✍️⁠⁠⁠⁠ (Click the link, select the three dots next to the following button, and click the star that says “Rate show”)TakeawaysCattle sales can significantly impact a producer's profits.Communication with auction market operators is essential.Producers should ask specific questions to understand their options.Distance can affect the decision of where to sell cattle.Timing is crucial for maximizing cattle sales.Weaning status of cattle plays a vital role in their value.Local markets should be supported for long-term viability.Understanding market conditions can guide selling decisions.Building a good reputation is key in cattle merchandising.Producers need to adapt their strategies based on their specific circumstances.Chapters00:00 Understanding the Auction Process06:04 Key Questions for Producers11:28 Communication with Auction Operators17:01 Final Thoughts and Advicecattle sales, auction market, livestock management, cattle merchandising, producer tips, communication, auctioneer relationship, cattle health, market strategies, livestock operations

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