Daniel catches up with Raquel Bouris, Founder and Creative Director of Who Is Elijah - Australia's cult fragrance label. From standing outside stores with samples to landing in David Jones and Selfridges, Raquel's guerrilla marketing and personal presence as the face of the brand have built a global success story with attitude and edge. Daniel and Raquel unpack how to create a brand that truly cuts through, the bold moves that put Who Is Elijah on the map, and the lessons learned balancing rapid growth with personal confidence.   Exclusive offer fo our listeners: Bez Black, Founder of Bez Agency and trusted content partner to brands such as Ferrari, LEGO & National Geographic, is offering an exclusive deal to our listeners: Get 15% off his agency's premium content services. Email [email protected] and mention 'CUB Community' to claim offer.

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