This report from IdeaWorksCompany examines the recent emergence of frequent flyer programs within the low-cost carrier (LCC) industry. The report analyzes the programs of ten major LCCs, highlighting their key features such as point accrual, rewards, elite tiers, and co-branded credit cards. It emphasizes the shift in LCC strategy, moving from a purely minimalist approach to one that embraces loyalty programs to attract business travelers, high-spending leisure passengers, and premium consumers. The report concludes that while LCC programs still lag behind those offered by traditional network airlines, they are increasingly adopting similar features and providing innovative benefits to incentivize customer loyalty.

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