“Sometimes people share for the sake of sharing, but my philosophy is always that it’s got to be customer-focused. We need to share our messages through the eyes of the people that we’re serving.”—  Mallika MalhotraWant to know the secrets behind making your brand the hottest person at the party?In this episode, brand strategist and photographer Mallika Malhotra shares 6 legit rules for building brands that captivate clients — as well as the simple steps you can take TODAY to build buzz, attract dreamy clients, and snag the type of visibility that makes it easier to grow your biz!Mallika helps female entrepreneurs stop hiding behind their logo, show up confidently as the face and voice of their business, and become a brand leader in their space. She’s a big believer in the power of connection. And if you want to resonate, you need to be relevant and authentic! “Your brand needs to represent your values and your mission... all of those foundational elements that are gonna build that stronger connection to the right people,” she says. “They’re gonna be inspired by you. They’re gonna feel like you’re speaking to them in a language that really resonates — that they can feel in their heart. And once you’re able to captivate them and work with them… then they become an ambassador or a raving fan or a referral source.”Having a clear message, killer storytelling skills, and a keen knowledge of your target audience are crucial when it comes to captivating your dream clients!Hit play and find a new way to work! In this episode, you’ll learn:Every single little thing that goes into your brand — and how to make it all shine!  6 legit brand-building rules to capture your dream clients How to humanize your brand... without falling into TMI territory!Subscribe now and never miss a single episode!About Mallika MalhotraMallika Malhotra is a brand strategist, brand photographer and brand mentor. She’s the founder of MikiFoto + Co and author of The Brand Photography Playbook. Highlights:‌ ‌01:32  Meet Mallika Malhotra03:39  From family photography to branding07:06  Experimentation08:49  Connection-driven work10:19  The importance of relevance11:31  What the heck is a brand??13:15  6 brand-building rules18:00  Niching down23:30  Problem-solving24:42  Dare to be different26:55  Humanizing31:54  Be visible35:46  The Christy QuestionsPlease remember to subscribe, rate, and review!---------------------------MALLIKA MALHOTRAhttps://www.mikifoto.com https://www.instagram.com/mikifotoco ---------------------------CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelskiQs about anything you heard on the show? Just want to continue the conversation? Join me inside The Copy Connection - my private Facebook community for women in biz. It's a place to connect, have the bigger convos around the challenges of building your business, get support, and of course, tips galore! https://www.facebook.com/groups/copyconnection 

Ver todos los episodios