Starting over isn’t a weakness, it’s the way forward.In this episode, I crack open the real story of how I launched The Christmas Guys back in 2009 with nothing but grit, printer paper, and borrowed hustle. No ad spend. No courses. Just raw determination.But this isn’t about polished “success” stories. It’s about the ugly truth, that being wrong is part of the process. Pivoting doesn’t make you a failure. It makes you free.Here’s what I get into:Why chasing nursing homes as my first clients backfired completelyHow I scrapped my way from 3 installs to 9 with nothing but flyersThe painful lessons from Groupon discounts and TV ads gone sidewaysWhy ego keeps guys trapped in businesses they secretly hateAnd the brutal fact: if no one knows what you do, no one can hire youThis one’s for the underdogs; the guys staring down a pivot, scared of looking like they screwed up. If you’ve ever felt stuck, burned out, or like the first chapter of your story wasn’t the right one… this episode is your permission slip to start again.Hit play, and let’s talk about the power of being wrong and why it’s the best thing that can happen to your business.Lights. Legacy. Living. Captain’s Crew. Sink or Swim.Ready to join Captain’s Crew?🔹 Apply to work with Captain Matt or hire him for elite outdoor lighting design: https://www.captainmattoutdoors.com/🔹 Explore design + install services at Barefoot Lighting: https://barefootlighting.com/🔹 Join the movement at The Lighting Trade School: https://lightingtradeschool.com/Follow me:https://www.instagram.com/captainmatt_official/Listen to More Outdoor Lighting Podcasts:https://open.spotify.com/show/3zP6CmWQAAenGC5eWrnIuMhttps://youtu.be/rN9lUNhdasw?si=fvnmkBMd4nnUL6dB

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