In this episode of the Canada Capital Podcast, host Josh S. engages with Bruce Cleveland, a seasoned entrepreneur and author, to discuss the intricacies of market engineering and fundraising. Bruce shares his extensive background in technology and venture capital, detailing his journey from Oracle to founding his own investment firm. He introduces the Traction Gap Framework, emphasizing the importance of market product fit over product market fit, and the necessity of engineering a market before launching a product. The conversation delves into the challenges of category creation, the current fundraising landscape, and offers valuable advice for founders navigating today's competitive environment.


Chapters
00:00 Introduction to Market Engineering and Fundraising
02:10 Bruce Cleveland's Origin Story
09:34 The Traction Gap Framework Explained
15:23 Market Product Fit vs. Product Market Fit
19:42 The Importance of Market Engineering
27:54 Category Creation and Its Challenges
39:22 Navigating the Current Fundraising Landscape
51:40 Advice for Founders in Today's Market

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